Currently playing pro in France for Alliance Sport Alsace. Building D2C brands with AI on the side. Helped negotiate the first G-League CBA in history.
Pro basketball trains the discipline of one — show up, stay sharp, do the rep. Building with AI delivers the leverage of the other — one operator, ten outputs, every week. I'm not "a basketball player who codes" or "a builder who plays sports." Both are full careers. Both are running. The combo is the point — and the only person it makes sense to be is me.
Born in Minsk. Trained under Marčiulionis in Vilnius. Pro at 15 with Lietuvos Rytas. Blocked my way through D-I in San Diego, made All-WCC at USF and tore my ACL twice in one game (then a third surgery to rebuild it from the other leg), spent a year rebuilding through Utah, Austin, and a Spurs Summer League rotation, played a full year with the San Diego Clippers, and now I'm playing pro in France while building.
Left Belarus alone at 13 to train at the Šarūnas Marčiulionis Academy in Vilnius. Two years under one of the great Lithuanian guards — first European to start an NBA game. Steel-tempered hands, footwork drilled until I couldn't think about it anymore.
Signed a pro contract with BC Lietuvos Rytas — one of Europe's top clubs — at 15. Represented Belarus at U-18 and won a Lithuanian youth championship before I could legally drive in the US.
Day one at USD, Coach Lamont Smith nicknamed me "Squirrel" — I was moving "99,000 miles an hour." Four years on, I became the 5th all-time shot blocker in school history. Graduated with a marketing degree. The name stuck longer than any contract.
Grad transfer to USF on a Master's track. Made All-WCC First Team. Helped USF reach the NCAA Tournament for the first time in 24 years. In the WCC quarterfinals — the game that clinched the bid — I tore my ACL.
Then I came back in. Same game. Watched our lead bleed from twelve to four. Stepped back on the floor on a torn ligament, dunked off the bad leg, got a block, got a steal. Ran the lead back to ten. Next play, on the move, the knee went the rest of the way.
Three surgeries followed. The first was the ACL reconstruction. During it, a nurse touched the harvested graft and contaminated it — infection set in. The second cleaned everything out. For the third they opened my healthy leg, took a hamstring tendon, and rebuilt the ACL with that. Twelve months on the table, off the floor, in rehab.
Spent the year rebuilding the knee, finished a Master of Science at USF, and ran ops at Hokali — sourced coaches across the US, organized summer camps, made the marketplace run. Closed the year by stepping back on an NBA floor with the Utah Jazz in Summer League.
Signed with Austin Spurs in the G-League — San Antonio's affiliate. Limited minutes, full role. The season was about being on the floor at all. After a year sitting, that's a win.
Second NBA Summer League — this time on the Spurs roster, this time as a real piece of the rotation. Posted "14 PTS · 13 REB · 5 AST" in one of the games. Two years out from the third surgery, finally moving without thinking about it.
Full season with the Clippers in the G-League. Played, contributed, earned my peers' respect. Got elected Secretary-Treasurer of the G-League Players Union. Started realizing my voice mattered beyond the rim.
Currently playing pro in France. Court in the morning. Codebase in the afternoon. Building AI-powered D2C brands, partnering with a creative agency in Poland, shipping software faster than I should be able to. Basketball took me around the world. Now I'm using the platform to build.
Basketball is the spine. Everything below it is what I built around it — work, awards, weird side quests, things I'm proud of that don't fit the timeline.
Secretary-Treasurer of the G-League Players Union. Helped negotiate the league's first-ever Collective Bargaining Agreement — wages, benefits, healthcare for athletes one tier below the NBA, codified for the first time. Did it while still playing a full season.
Worked under Daniel Bruton at SportRx — prescription sports eyewear. The intern role paid in the top 5% nationally that year. Learned product, learned ops, learned how a real consumer brand actually runs from the inside. The first formative business experience.
SportRxFinished an M.S. at USF during ACL recovery. Mornings in the training room, evenings in class, weekends in the lab. The body needed twelve months. The brain refused to take any off.
Long-running ambassador partnership with the brand that actually fits guys built like me. Campaigns, photo days, social. First time apparel ever felt like it was made for my body.
Visit American Tall
Ran operations at Hokali during ACL recovery — sourced and onboarded coaches across the US, organized summer camps, kept the marketplace moving. First time I shipped systems other people relied on.
Playable character in the indie video game with my actual nickname. The handle followed me from Coach Smith's gym to a downloadable build.
The game
Shot a campaign for the Chinese sportswear brand. Some of the action frames in this story come from that day.
I make videos about what I actually ship — AI tools, models, real numbers, what worked, what didn't. Two new ones a week.
Claude, Kimi, Codex, GPT — I'm shipping with all of them every week. The TikTok feed is the receipts: what worked, what broke, what was worth the price. Recent four below.
Real products with real revenue. The receipts behind the videos.
Co-founded GMMY, a D2C vitamin brand powered by AI-driven TikTok marketing — intelligent automation to scale content, test creatives, optimize subscription flows. YUMM followed shortly after on the same playbook for pet wellness. Both live, both running.
Started shipping software in September 2025 — Remotion video pipelines, content automation, internal tools, AI agents that actually run. Two YouTubes and two TikToks a week documenting what works and what doesn't, with the prompts and configs attached.
Watch the buildTikTok growth strategies and AI-powered content automation. From Remotion pipelines to n8n workflows, I help brands scale without scaling headcount. Currently partnering with a creative agency in Poland and taking a small handful of D2C clients at a time.
Work with meDay one at USD, Coach Lamont Smith nicknamed me Squirrel — I was moving "99,000 miles an hour." A student even dressed up in a squirrel costume for home games. The name stuck through college, and the speed stuck longer.
It's also a useful operating philosophy. Move fast. Be everywhere on the floor. Make plays others don't see coming. The court taught me that. The codebase rewards the same instincts.
Build, cost, files I used. Maybe twice a month. Unsubscribe in one click. No spam, no funnel, no upsell.
D2C growth, AI content automation, TikTok strategy, custom builds. I take on a small handful at a time — currently partnering with a creative agency in Poland and running my own brands.